In the vast landscape of marketing, small businesses often find themselves navigating a maze of strategies, wondering which path will lead to success. The good news is that effective marketing doesn’t always require a hefty budget. In this guide, we’ll…
Companies are bought and sold all the time. One of the first things the new and old owner need to do is take care of their current customers. This is in the case in every industry. As a customer, I…
Archetypes are an integral part of human culture. We see them everywhere in movies, books and poems. We can recognize an archetype almost immediately and instantly identify with it. The mother, the orphan, the hero, the warrior, the femme fatale…
Stay steady and don’t give up. My father’s most frequent piece of wisdom comes from a Harvard Business School study that he quotes regularly. Its not intelligence or money or ego. What the study discovered is that two things contribute…
I recently attended a seminar in LA on personal brand. One great concept in this course was the idea of personal and professional consistency. Businesses work hard to create and maintain a brand image. So should individuals. Are you projecting…
