In the vast landscape of marketing, small businesses often find themselves navigating a maze of strategies, wondering which path will lead to success. The good news is that effective marketing doesn’t always require a hefty budget. In this guide, we’ll…
Companies are bought and sold all the time. One of the first things the new and old owner need to do is take care of their current customers. This is in the case in every industry. As a customer, I…
A revenue model based on subscriptions or auto-renewal is an excellent way to set up a business for long-term success. Recurring revenue ensures you are getting paid even during slow economic times and even before you walk in the door…
Write and keep your business plan updated. A current marketing plan is great for both short and long term planning. Plus no VC firm or acquiring company will consider you without one.
Watch for Decision Making Biases The human brain uses unconscious routines or ‘heuristics’ to help cope with complexities of decisions. Many of these are invisible, so understanding them and compensating for them is important. Some of these biases include groupthink,…
