Archetypes

Archetypes are an integral part of human culture. We see them everywhere in movies, books and poems. We can recognize an archetype almost immediately and instantly identify with it. The mother, the orphan, the hero, the warrior, the femme fatale…

#10. Ten Tips for Small Business

Stay steady and don’t give up. My father’s most frequent piece of wisdom comes from a Harvard Business School study that he quotes regularly. Its not intelligence or money or ego. What the study discovered is that two things contribute…

#9. Ten Tips for Small Business

Always Negotiate The old adage that everything is (negotiable that is). Contracts, salaries, terms, etc. etc. Become very skilled at this. Need a refresher on negotiating skills? Roger Dawson’s Secrets of Power Negotiating is still a classic.

#8. Ten Tips for Small Business

Write and keep your business plan updated. A current marketing plan is great for both short and long term planning. Plus no VC firm or acquiring company will consider you without one.

#7. Ten Tips for Small Business

Watch for Decision Making Biases The human brain uses unconscious routines or ‘heuristics’ to help cope with complexities of decisions. Many of these are invisible, so understanding them and compensating for them is important. Some of these biases include groupthink,…